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BUT my most major issue has been growing my site organically.Most dating sites use a purchased database of people or use a white label product and 100’s of websites share the same database, I decided that that wasn’t the company I wanted to be.I researched the industry for three months while building my business plan.The last thing I wanted to do was to create something that had already been done.I wanted genuine, like-minded people to come to the site because they were truly looking for something special.Like others, I could have created a perception and advertised the fact that I have thousands of people on my site, but they would have been purchased profiles of people that don’t even know they are on my site – I believe that to be dishonest.
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A year ago, I was lying on a beach in Turkey and had a call from two different friends both complaining about their experiences with online dating.
For some reason, friends come to me frequently with dating disasters or relationship issues.
I want my members to have one place to go for anything they need when it comes to dating, but also I want them to date confidently and in a secure environment.
We’re a company that truly cares about how are members date.
I wanted to create a company that would be an honest brand with all the services and products you could possibly need to make your journey in finding that special someone in a way that is fun, personal, secure and, in turn, far more successful – and so I created Simplicity3.